Ford EcoSport: Ford’s best-selling car in July

The sophisticated EcoSport has contributed highest sales for Ford in 2016 July, during this period the company sold 4885 units of the car. The sale outcome of other popular models was significantly lesser. Ford managed to sell 748 units of Aspire, 698 units of Endeavour, 710 units of Figo and 35 units of Mustang. The high profit generation of EcoSport compared to other vehicles has enabled the company to generate an impressive 35% profit in 2016 July.

The company made overall sales of 17,742 units which is inclusive of domestic and exports, there is a boom in domestic sales in 2016 July contributed by the sale of 7,076 units compared to only 4,362 units rolled out same time last year. The export market witnessed a robust growth as well with 10,666 units significantly higher than 8,754 units sold in 2015 July.

EcoSport is the leader of the utility vehicle market since launch in 2013, and it is one car that has enabled Ford to effectively tackle high-intensity competition. From the sale figures it is certain that EcoSport is the backbone behind the incredible profits generated by the company in 2016 July. This is a highly desired car, particularly with the young and energetic demographic, and what is so signature about it that makes it yield magical profits. Let us browse through some of the intriguing features and find out.

Exterior:

Ford EcoSport Front

Ford EcoSport is creatively designed, and the styling technique executed is the innovative Kinetic Design theme. The car bears a sporty and cool look, and much of the sportiness is contributed by the slender head lights and lower hexagonal grille. The trendy fog lights are surrounded by neat chrome, view the side profile and you will be reminded of a highly energetic vehicle and here there is a bigger metal area and small glass area. In order to accentuate a muscular appearance, the alloy wheels have a small dimension. There is a spare wheel on tail gate and it completes the overall sporty and vivacious stance of the vehicle.

Interior:

Step inside the EcoSport, and you will witness nothing but awesomeness, the interior décor is modern, and on the center console there are many buttons. The feature that makes this car really one of a kind on the interior is the vibrant ambient lighting and it is visible clearly on the blue interiors. Driving the EcoSport is a convenient experience, the readability effect of the twin dial instrument cluster is good, and you can talk while driving. The neatly designed three spoke steering has telephone and audio controls on the left, and the top-end Titanium Plus car has robust climate control air con and reverse parking sensors. It is a comfortable encounter to sit in this car, there is ample space on the rear and front, and if you are really tired you can lean back of take advantage of the super comfy reclining seats.

Engine:

EcoSport is sold with three power-trains, there is a 1.0-liter EcoBoost mill that yields 120bhp and 170Nm at 1400 to 4500rpm. The 1.5-liter petrol mill generates 110bhp and is linked to 6-speed dual clutch transmission or five-speed manual transmission. The 1.5-liter diesel engine pumps out 215Nm and 98bhp and is coupled to 5-speed manual transmission. The car moves on a mileage power of 14 to 15km/l.

Safety:

Ford EcoSport Side

EcoSport is a safe car to drive in, it can be driven on any kind of road scenario, even wet roads, the electronic brake force distribution and anti-lock braking system prevents the car from skidding. Passengers can be assured of optimum security, the curtain airbags, side and dual front airbags offer immense protection from any type of injury. The vehicle also has ISOFIX child seat fixing points, emergency brake assist, rear parking seat belts in all passenger compartments, speed alarm in fuel computer, high mount stop lamp, defogger, rear parking sensors and emergency brake hazard warning. The advanced safety features present are traction control systems, hill launch assist and highly powerful electronic stability control.

Braking and Handling:

The braking and handling system of EcoSport is good, the car has an Independent McPherson strut suspension in front and anti-roll bar with coil. On the rear there is semi-independent twist beam with shock absorbers and twin gas. There are rear drum brakes and front ventilated disc brakes. The braking system is proven to be more powerful than any other existing SUV’s, but the main concern is the handling efficiency of corners when the car moves at top speeds is not very effective.

Wheels:

Ford EcoSport Rear

Ford EcoSport is sold with alloy and steel wheels, the mid and base variants have fifteen-inch steel rims and tubeless tires of a good size of 195/65 R15 and it ensures a robust grip and smooth movement on any kind of road surface. The high-end variants have trendy 16-inch alloy wheels and potent radial tires of size 205/60 R16. An important point to remember is there is an extra wheel at the rear, and it comes in handy when there is an encounter of flat tire.

Colors and price:

The EcoSport is a fascinating car and it is sold in equally captivating and energetic colors such as smoke grey, panther black, moondust silver, mars red, kinetic blue, golden bronze, diamond white and chill metallic. The car is sold for a price of Rs 6.7 to 9.93 lakhs.

Ford EcoSport is a powerful car and it has all the features to offer great amount of protection with regard to having a potent brake and handling, engine and safety features. The exterior styling is top-class and represents high-level of innovation and creativity. This is one car that is of great value to the company and customers. It is difficult to point out any flaw, every aspect of the car is splendid from the exterior design to handling and safety and it is even sold in a series of stunning colors. Since EcoSport is engineered with revolutionary features and innovative design technology, it comes as no surprise that it is a top seller from Ford’s stable in India.

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